Brand Consistency Starter Kit
Step 1 of the 10-Step Brand Build Roadmap. A one-page brand checklist, a same-message example, and a ready designer brief.
Keep this page bookmarked. In the print dialog, choose Save as PDF to keep an offline copy.
Your reusable brand reference and designer brief
When your pages look different and you feel unsure what to send a designer, keep the agreed details together.
The worked examples below are ready to read. Use the separate page to print, save, or add optional notes.
01 · One reference for the next piece
| Keep together | What to record |
|---|---|
| Message | Who you help, work offered, next action |
| Logo | Approved files and where each version is used |
| Colors | Actual color values, not “a similar green” |
| Type | Typeface names and permitted uses |
| Voice | Words you use and avoid |
| Files | One location for the current approved materials |
Compare your website, social profile, and a recent flyer against this reference. Mark missing or conflicting items before choosing another template. Do not replace an approved mark merely to fill a box.
02 · One business description in three places
Illustrative design service:
Website: “Clear menus for local cafés. Send your current menu to discuss the scope.”
Social bio: “Clear menus for local cafés. Ask about a menu project.”
Flyer: “Clear menus for local cafés. Request a project conversation.”
The length and action can fit the placement while the work and audience stay clear. A steady voice can use a different tone for a welcome and for a complaint. These are invented examples, not evidence of increased trust or sales.
03 · A filled designer brief
Business: A local café, used here as an invented example.
Goal: Bring the website, social templates, and print menu into one agreed visual system.
Audience: Local guests looking for menu choices and opening details.
Current files: Existing logo, menu, website, and social materials. Confirm ownership and permitted use.
Needed formats: A print menu and editable social templates. Agree exact sizes, file types, and licenses.
Approval: One named owner checks the final scope and artwork.
Ask before buying: Who does the work? What research, revisions, files, usage rights, timeline, and price are included? What costs extra?
04 · Discuss the right scope
Bring the materials you already use and the inconsistencies you found. A brand fit session can help discuss whether the need is a message, a visual system, or broader brand work.
Brand Before Business partners with Gem City Creative in Erie, Pennsylvania. Gem City Creative delivers the branding work. Agree the actual scope, price, process, revisions, and files before buying. A finished identity or a written audit is not included in the free session unless separately agreed.
You finished Step 1. Here is what comes next.
Steps 2 to 10 are built with you inside a brand build with Gem City Creative. Start with a free call. We look at where you are and which step to fix next.
Step 2 · Say what you do in one line. A line people get in five seconds.
Unlocks inside the program. The free call is how you find out if it fits.
What we email you next.
| When | How it helps you | |
|---|---|---|
| Today | “Your Brand Consistency Starter Kit” | Step 1 in your inbox, so your brand page is easy to find. |
| Day 2 | “Can a friend explain you in one line?” | A quick test for your one line. |
| Day 4 | ““Professional” is why they forget you” | Swap empty words for words people remember. |
| Day 6 | “Why they scroll right past you” | Fix the first thing people see. |
| Day 9 | “Repeat buyers make a brand” | What keeps buyers coming back. |
5 short emails over 9 days. Each one fixes one brand problem. Some invite you to a free session with Gem City Creative. Unsubscribe in one click.
Find Out What Brand Work You Actually Need
Embarrassed to send people to your page? Meet with Gem City Creative for 30 minutes, free. Look at what feels off on your pages. Find out if you need new words, a new look, or both. Hear what it costs before you spend a dollar.
What we cover
- What feels off on your pages now.
- Whether message, visual, or full brand work fits.
- Process, deliverables, and price, before you buy.
Free. Brand Before Business partners with Gem City Creative, which does the branding work.