What Makes a Logo Look Expensive?

Some logos look cheap. You can't say why. You just feel it.

The answer is one word. Restraint.

What cheap logos do

They try to do too much. Lots of colors. Fancy fades. Busy fonts. It feels loud.

What sharp logos do

1. One or two colors.
2. One clean font.
3. Room to breathe around the mark.

Less stuff looks sure of itself. It feels calm. A sure look helps people trust you.

Try this today

1. Shrink your logo to the size of a stamp. Can you still read it?
2. Print it in black only. Does it still work?

If it passes both, you're in good shape. If not, now you know. That's a relief.