Where Do I Even Start With My Brand?

You want a new logo. A new site. New posts. Where do you even start? It feels like too much.

Start with the words. Not the look.

Answer three questions first

1. What do you do?
2. Who is it for?
3. Why should they care?

Write one short answer to each. Keep them plain. No big words.

Then pick the look

Once the words are clear, the look has a job. Colors, fonts and a logo can back up what you say. Now it helps.

Get the words right, and every choice after that gets easier. It feels lighter.